The Power of Curation

Marketing is a really good place to start and it's somewhat related to the programmatic content too. What you can do is just expose kind of features inside of your product and then package that up as its own free tool in and of itself on the marketing site. I think people miss this, even in big companies, it's kind of crazy. They create so many and the content team needs to create a new piece of content instead of taking an existing piece of content and chopping it up into 10 pieces of content from thatexisting piece of content.

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