The Power of Curation

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Marketing is a really good place to start and it's somewhat related to the programmatic content too. What you can do is just expose kind of features inside of your product and then package that up as its own free tool in and of itself on the marketing site. I think people miss this, even in big companies, it's kind of crazy. They create so many and the content team needs to create a new piece of content instead of taking an existing piece of content and chopping it up into 10 pieces of content from thatexisting piece of content.

Corey got the marketing bug at college and hasn’t looked back. Now an SaaS founder and with his own newsletter, he opens up his playbook.

As writer of the Swipe Files, Corey has more than 10k subscribers and growing. He’s also the founder of SwipeWell, a tool dedicated to helping you save, organize, and reference marketing examples so you always have them when you need them most.

Daniel and Corey get into why SEO is a magic tool, why there’s always a danger in averages, and why becoming an independent thinker is the goal.

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Timestamps:

0:00 Intro

04:23 The Race to Succeed

07:56 Solving The Annual Subscription Problem

08:26 The Magic of SEO