Scaling Impact with B2B Courses (Oliver Gleeson)
Course Lab: Lessons from Successful Online Course Creators
Transitioning from Individual Coaching to Impactful B2B Courses
The chapter details the speaker's shift from individual coaching to creating B2B courses for early-career professionals, emphasizing the joy of teaching and accelerating impact through business sales. It explores the challenges faced in attracting consumers versus businesses, pricing strategies, and the significance of understanding different client avatars for successful course sales.
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Lawyer-turned-trainer Oliver Gleeson aims to develop early career professionals into C-level executive thinkers and performers. His approach targets B2B sales to leverage organizational budgets for learning and development while providing a certification that benefits both employers and employees.
Oliver Gleeson is the founder of SalientMap Executive Consultancy, a trailblazer in the realm of executive coaching, particularly tailored for early career professionals.
In this episode, Ari, Abe, and Oliver discuss:
- Oliver’s certification course for early career professionals to perform like C-level executives
- Benefits of the certification for both employers and employees
- Marketing challenges, revenue potential, and organizational benefits of B2B sales in online courses
- The importance of long-term engagement and exploring secondary-tier certification for sustained interest
- Marketing conversations and framing offers in organizational language
- The structure of Oliver’s 13-week hybrid course, including live coaching and community engagement
- How his program is aimed at relieving overstressed HR professionals and providing training resources
- The pricing model of $3500 per team member, targeting businesses with an option for individual payment
- Oliver’s transition from traditional law to consulting, coaching, and training with a focus on scaling impact
- His shift to targeting businesses instead of individuals for greater efficiency and impact
Guest Bio:
Oliver Gleeson is an international executive coach, business consultant, trainer, and lawyer who helps companies and their people develop the skills and confidence to become great at growing their businesses.
As the visionary founder of SalientMap Executive Consultancy, Oliver has emerged as a trailblazer in the realm of executive coaching, particularly tailored for early career professionals (ECPs). Oliver pioneers innovative coaching programs crafted to equip emerging leaders with the requisite tools and strategies to navigate the complexities of the business landscape effectively. With an unwavering focus on nurturing leadership excellence and cultivating high-performance cultures, Oliver’s coaching methodologies have earned international acclaim for their proven efficacy in delivering tangible results.
Oliver’s groundbreaking program, Executive Coaching Built for Early Career Professionals, not only addresses the critical need for skill development among ECPs but also underscores his mission to empower businesses in nurturing and retaining their top talent. By training ECPs to “Think, Act, and Perform like C-Level Executives,”™ Oliver is revolutionizing talent development strategies, ultimately driving organizational success and fostering a culture of growth and innovation.
Resources or websites mentioned in this episode:
Mirasee
Ruzuku
ACES
Oliver’s website: SalientMap.com
Oliver’s LinkedIn: Linkedin.com/in/OliverGleeson
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Credits:
Hosts: Ari Iny and Abe Crystal
Producer and Editing: Michi Lantz
Executive Producer: Danny Iny
Audio Editor: Marvin del Rosario
Music Soundscape: Chad Michael Snavely
Making our hosts sound great: Home Brew Audio
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Music credits:
Track Title: Bossa BB
Artist Name: Marie
Writer Name: Chelsea McGough
Publisher Name: A SOUNDSTRIPE PRODUCTION
Track Title: Coo Coos
Artist Name: Dresden, The Flamingo
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION
Track Title: Grace
Artist Name: Shimmer
Writer Name: Matthew Wigton
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS
Track Title: Carousel Lights
Artist Name: Chelsea McGough
Writer Name: Chelsea McGough
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS
Special effects credits:
24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.
Episode transcript: Scaling Impact with B2B Courses (Oliver Gleeson).
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