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Shanee Ben Zur (Crunchbase) | CMO's and the Impact on Business Metrics

The CMO Podcast

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The Single Most Crucial Characteristic for a Successful CMO

I was a latchkey kid and TV was my babysitter. It taught me just the kind of way that a story can make you feel something. In fact, I will not watch anything horror related because it's too terrifying. CMOs will have to be good at measuring impact to business metrics. Those fancy free days are over. Now it is how we can be strategic about our initiatives.

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