3min chapter

Better: The Brand Designer Podcast cover image

S6 E4: Our Hot Takes on Running a Design Business

Better: The Brand Designer Podcast

CHAPTER

Do You Think Your Pricing Can Be Part of Your Positioning?

i don't always believe that clients always want to go with the cheapest, like, quote that they get. So ye, do you think that your pricing can be part of your positioning? Yes, i do. I say all this to encourage anyone out there who's thinking that, like, oh, if i raise my prices, then clients will just choose people who have cheaper pricing. And that's not always true.

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