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472: Step Aside, Bob!

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CHAPTER

The Advantages of Having ABC or ESPN as a Partner on Linear

There's a trend toward more sports on free broadcast because it helps you get eyeballs and sell ads. ESPN has been experimenting with putting some of their Monday night football games back on ABC or in addition to ESPN there's a different game playing at the same time on ABC so they're already sort of feeling this like there's potential there. There is also advantage to being on over the air broadcast which is free if you can put up an antenna.

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