The Compounding Effect of Digital Product Products

A lot of these young guys who claim to kill it online, they're not. They're doing, they have a good year and they make six figures, but then they've saturated their niche. Most of the time they aren't. But if you're only looking at the first year numbers or you're not getting a picture up because everybody's hot, that's like the it thing. That's what happens when people cool down? Are they expanding?