Who Can Even Do Brand Strategy? - Tom Donald, Strategy Lead
Sweathead, A Strategy Podcast
00:00
What's the Best Thing About Touchword?
"For me personally, it's going to be the lack of jargon. I just felt like for a number of years you'd walk into a meeting room and somebody would be saying some word that no one understood," he says. "I got crazy with the word platform. That's a word taken from tech that gets applied to comms all the time."
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