The Art of Selling Enterprise Software (with ServiceNow CEO Bill McDermott)
ACQ2 by Acquired
Empathy-Driven Sales and Leadership
This chapter explores the speaker's personal journey from early work experiences to their current approach in sales and leadership, emphasizing the importance of empathy and understanding human dynamics. It highlights the significance of aligning business strategies with customer needs and the role of effective communication in enterprise software sales. Additionally, the conversation addresses the complexities of integrating legacy systems within organizations and advocates for a more holistic approach to technological transformation.
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