Consumer Sensitivity and the Challenge of Sustainability in Packaging

Recent revisions of recycled content targets from major brands have led to questions about just how committed companies are to reducing their consumption of virgin plastic - but what are the underlying issues behind such decision? In this third episode of Sustainably Speaking, ICIS' Senior Executive, Business Solutions Group John Richardson is joined by Mark Victory and Matt Tudball, Senior Editors for Recycling  Europe, and Helen McGeough, Global Analyst Team Lead for Plastic Recycling at ICIS to dive deeper into this topic. 

Key topics covered during the discussion include: 

• Revised down recycled content targets do not mean lower recyclate demand
• The impact on current and future investment decisions for both mechanical and chemical recycling 
• The importance of improving access to good quality feedstock
• The role of consumers and consumer pressure 
• Spreads between packaging and non-packaging grades remain high, particularly for recycled polyolefins 
• The impact of regulation on the US and European markets