
Summer Box Office Winners, Losers, and Head-Scratchers
The Town with Matthew Belloni
00:00
Shifting Strategies in Movie Releases and Theatrical Performance
This chapter examines the impact of Premium Video on Demand on film releases, focusing on Universal's strategy and the performance of recent films like 'Twisters'. It discusses the challenges of theater distribution and the necessity for studios to evolve with changing viewer preferences.
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