The Difference Between Keywords and Topics -- Jeff Coyle // MarketMuse
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
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Why Topic Matters More Than Key Words?
If i want a rank for c r m, the first thing that i need to do is get people on to my web sit in ably tail terms. So you need to be finding broader coverage. Hubspot's a great example of cluster development, of building out content clusters. Se your getting even a unique dna ac there that adds color to that particular search result.
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