Stacking Growth | The B2B Marketing Podcast cover image

29 - Breaking Down Self-Reported Attribution PART TWO

Stacking Growth | The B2B Marketing Podcast

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The Importance of Audiences in Platforms and Platforms

Sylvia: I want to talk about insights fere seeng here at refined labs and with our clients when implementing the self reported attribution. Daniel: We started seeing that the influence of our audiences network played a big role in the products they chose to learn more about. Em, it's important to note that on a demand generation standpoint in social, we were targeting a very strict i c p decision makers,. You know, like very specific job titles, industries, regions were very tight in that sense.

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