Adapting Fashion Business in Uncertain Times

In this chapter, the speakers explore the challenges a women's formal wear subscription service faced during the COVID-19 pandemic, highlighting shifting consumer demands as remote work became the norm. They discuss the innovative pivot towards a new line of business pajamas that garnered customer interest, emphasizing the importance of market feedback in shaping product development. The chapter reflects on the vital process of data-driven decision-making and adapting branding strategies in a rapidly changing environment.