Media at Scale

I think scale is the problem because it's generally and less like I take your point in streaming and entertainment and stuff, but usually scale is in opposition to quality. But maybe it works for maybe scale works, main scale obviously works for logistics and commerce. The question is, well, does it work for for media? Because I also, you know, we are saying Netflix will be fine, but I think Netflix also suffers the scale problem where their stuff is becoming less and less interesting and more data driven. So is it going to just be small, medium companies and big platforms? Is that the future? You see?