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E016: Ridge's CMO Connor Joins, Using Agencies, Launching Products, Monetising Your Audience & More
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How to Launch a Drinkware Product on Amazon
The way that we actually approach it I would say is Uh, it depends Some the first thing we're thinking about is what channel is the dominant channel for this product. There's some products that we really think hey the lead dog channel on this is going to be target or Like we have some exclusives that we're doing with target right now But even then there'll be other products that are digital first but even then And hey does this make sense more with amazon or with Um our website and Part of the reason for that is every channel has different nuances to how you would want to launchI think.
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