Navigating the Challenges of Agentic Commerce and Advertising Transparency

In this episode of the podcast, I speak with Andrew Lipsman, an independent analyst in the retail media space and the author of Media, Ads + Commerce. Andrew and I discuss the prospects for -- and the futility of -- agentic commerce. Among other things, our conversation covers:

• The definition of 'agentic commerce'
• The 'fundamental flaws' in agentic commerce from a conceptual and commercial standpoint
• Whether independent agents can capably fulfill commercial transactions if platforms like Amazon and Shopify block them
• Whether open web advertising is a useful analog for agentic commerce
• Whether agentic commerce is fundamentally at odds with consumers' interests
• Amazon's own implementations of commercial agents

Thanks to the sponsor of this week’s episode of the Mobile Dev Memo podcast:

• INCRMNTAL⁠⁠. True attribution measures incrementality, always on.

Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.