Single-Product vs. Multi-Product Positioning: A Comprehensive Guide
Positioning with April Dunford
00:00
The Hard Reality of Product Strategy Problems
When you've got one product that's successfully serving multiple different segments, 90% of the time the positioning does not have to be different. The last thing I want to talk about is personas. This is the last sort of multi thing that gets people really hung up in B2B. But let me tell you, if you ever find yourself in this situation, what you actually have is a product strategy problem.
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