#064 The Synthesis of Media and Ecommerce with Kevin Espiritu of Epic Gardening
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How to Be a Successful Creator
There's a power law there. If you can cultivate like a small niche, and if you can attach a high margin or even a higher dollar value business to it, creator businesses that don't necessarily seem interesting on their own are all of a sudden, not just self-sustaining, but fantastic businesses. I think it depends on your, I'm certainly not an investor only by way of like some of the stuff we've done within the company, but I guess it depends on what kind of returns you're trying to get or the 100x is. Maybe there are very few 100x's or more in the creator space unless you're somehow early at you know, Jimmy and Mr
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