Tesla's Trials: Production and Perception

This chapter examines the current challenges and transitions in Elon Musk's Tesla, focusing on the shift from the Model 3 to the updated Model Y amid factory shutdowns for tooling changes. It discusses the impact of these changes on sales, brand perception, and competition in the automotive industry, particularly in markets like Europe and China. The chapter also considers the implications of Musk's controversial image on Tesla's distinctiveness and potential future sales performance.

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