#325: How a Story Propelled Their Brand to Market Dominance
Business of Story
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Brand Story Development: Is It What You Make, You Make Swimming Lessons?
Hazel, Paul and jane Gueys are the co-founders of aquitots. The company is known for teaching competitive swimmers how to swim. It has also been credited with saving lives through its water safety programs. Hazel: We arrived at kind of an interest ing, i guess, brand story for you that really plays off of the it's not what you make, you make swimming lessons, it's what you make happen in people's lives.
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