Shifting Paid Social Strategy: Looking at the Whole Budget

Chris Walker hosts weekly Private Coaching Events for Vault Subscribers, and today he is sharing a snippet of advice from that call. 

First, Chris discusses the importance of shifting your strategy on paid social media. He explains that many companies use paid social media solely for lead generation, but this approach is flawed because it does not capture true demand. Instead, Chris suggests using paid social media to create demand and build brand awareness. He also emphasizes the need to invest in content creation and distribution to effectively reach target customers. Chris also addresses the challenges of marketing to a smaller target market and provides insights on how to prioritize the buyer committee when budget constraints arise.