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S1E4: Bain-Style Case Study: Lamp Market in Mexico

Strategy Simplified

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What's Your Strategic Assessment of This Opportunity?

I thought your notes and your clarifying questions were really good. I was concerned at the beginning that you were just asking me random strategic questions not really thinking about the implications of them. Maybe just one hint would be to push a little bit more into identifying why you're asking the question. The 2.5 on households, I was really worried when you said that because that's not the easiest number for a calculation standpoint. Other than that, I thought your assumptions were pretty reasonable. We usually get people around the 50 million mark or the classic 100 million guess where they are. So I couldn't believe that you actually knew Closish, the population of Mexico. And thanks for walking through

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