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Derek van Bever - Stall Points

The Innovation Show

CHAPTER

The Three-Part Dance Step of Disdain Denial and Rationalization

Derek: I loved how you unpack that and the examples you give as well so feel free to describe these any way you want at high level. We talk about some epic corporate battles in the premium captivity chapter of the book one of them is the battle between caterpillar and kamatsu and caterpillar stalled in 1975 we went back to try to understand what was going on at the time, he says. Derek: The three-part dance step of disdain denial and rationalization when an incumbent sees a low end competitor on the march and dismisses them chooses to ignore them those three factors first they express disdain for their products second they deny that there could be anything to see there any risk

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