5min chapter

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E82: Salesloft's Path to Profitability with David Obrand

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CHAPTER

Navigating Resource Allocation and Trust in Enterprise Sales

This chapter discusses the intricacies of resource allocation in enterprise sales, focusing on the motivations behind software purchases and the urgency to address critical issues. It introduces a 'student-teacher' model aimed at fostering collaborative learning and building trust between buyers and sellers to enhance sales outcomes.

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