The Reluctance of Users to Change

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I feel like as users, we vote with our wallets. We'll tend to give money and continue to give money to companies that are producing software that's punishing us because we need the content. Right as of right now, Spotify has 70 million users voting with their wallet that tells them they don't need to change anything. And that sucks. Yeah. Well, if there's there's the network effect and some guy wrote a book called the change function kind of. Coburn, he says that the perceived advantage of the new way has to be clearly be better than the more obvious advantage of the existing way. People will change. But they it's they have a natural reluctance to change because

Alan Cooper teaches us what it means to be a good ancestor. He enlightens us to why it’s so hard to build good software. He reveals how money trumps good UX and ethics far too often. He explains why UX is not about finding the best location for a hamburger menu, but about solving the big problems that exist for the user and the business. He also inspires us to consider (and potentially redirect) the footprints we’re leaving now, for the generations to come.

There’s no such thing as UX Design? (8:13)
Why do you put so much emphasis on Interaction Design? (24:41)
How important are design patterns? (31:35)
How do you build a product you can’t prove is valuable yet? (45:58)
Why are there so many bad products in the world? (50:50)

Check out the detailed show notes including the transcript and Eli Jorgensen’s astonishing superhero artwork at userdefenders.com/053-1

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