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Challenges of Product Management in an Enterprise Org - Daniel Elizalde on The Product Experience

The Product Experience

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Do You Need 10 Customers to Scale a B2B Solution?

It takes a lot to do some of these in B2B. You need somebody who's really willing to make sure that they're committed and you cover a lot of that in the book as well. So should you do one with a really good customer who's going to get you going or should you spread it out and try and get a number of them in place initially? I recommend getting 10 customers. And what I mean is 10 different companies because what you're trying to do isyou're trying to validate that this problem is pervasive and that you're having multiple people willing to pay.

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