6min chapter

TED Talks Daily cover image

A cleaner world could start in a rice field | Jim Whitaker and Jessica Whitaker Allen

TED Talks Daily

CHAPTER

Promoting Sustainability and Selling Agricultural Carbon Credits

The chapter discusses the journey of the speaker in selling agricultural carbon credits and promoting sustainability in farming, highlighting challenges, risk mitigation, and the involvement of the next generation. They also mention the development of the Smart Rice Protocol and their partnership with a global seed company.

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