In this episode, Gary Menger, founder of Applied Geographic Solutions, shares his journey from a young geography enthusiast to a pioneer in the field of demographics and market research. He discusses his early fascination with maps, his transition from academia to the industry, and the significant impact of CompuSearch on retail research. Gary elaborates on the evolution of demographic data, the importance of understanding trade areas, and his collaboration with Experian to build the Mosaic segmentation system. Throughout the conversation, he emphasizes the need for innovation in data analysis and the integration of human intuition with data-driven insights.Chapters:(00:00) Intro(01:24) Gary's Early Interest With Geography(03:45) CompuSearch(21:33) Meeting Richard Webber(25:47) GDSS(29:18) Urban Decision Systems(34:43) Applied Geographic Solutions(36:23) Building Mosaic segmentation system(40:56) Collaborating with ExperianAbout AGS:Applied Geographic Solutions has been powering smarter market decisions for over two decades, always with a focus on providing and supporting the most accurate small area demographic data available, covering the broadest range of topics, and delivered with the maximum flexibility and cutting-edge tools.Learn more about Gary Menger and AGS at https://appliedgeographic.com/Listen to Consumer Code on: Spotify | Apple | YouTube
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