7min chapter

Content, Briefly cover image

Dock: Eric Doty on automation, learning new skills, and LinkedIn superstardom

Content, Briefly

CHAPTER

Evolving Marketing Tactics in Growing Companies

This chapter explores the transition from founder-led sales to a formal sales team and its implications for marketing strategies. Emphasizing the need for alignment between content creation and sales goals, the speakers highlight how accountability has transformed marketing into a more targeted and measurable discipline.

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