274 - Everything You Want To Know About PLG | Kyle Poyar
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The Difference Between Awareness and Activation
There's a difference between awareness and activation. I like 80 plus % of the marketing, budgei cit spent on performance marketing ledgon. The more trust you can build with your target audience, you can do that through brand marketing or communities. And for me, personally, i'm not going to do that if i don't trust the brand.
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