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Special Edition. Malcom Kyeyune: The Twilight of the Western Elites

Multipolarity

CHAPTER

The Importance of Narrative in Politics

A lot of people come from essentially journalists and marketing. But that seems to me like probably the most common way for young people to get into quote unquote politics it's very very common here in Sweden. So much of our politics these days is about like managing narratives. And this becomes like a self fulfilling prophecy almost that we need to manage the narratives because if we don’t manage the narratives we won't win. We can't manage the narratives.

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