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How to Design for the Brain in Mind
Culture isn't just this idea, right? The cultural promises aren't just something on a piece of paper. It's what we do every single day at work. We have three habits under each promise: focus to win, shape tomorrow and ignite collaboration. How many times a week would you say, either you remember this yourself and it influences you, or you say it out loud to someone else, in the role that you're in? Oh my goodness. Hundreds and thousands. One of the most frequent ones under focus to win is "simplifying the complex"