Yvon Chouinard: Let My People Go Surfing
Moonshots Podcast: Superstar mindsets and success habits
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Grow Your Own Cattle
We decided to put our company in a path to where we would be here a hundred years from now. All the decisions made are for the long term, which means, you know, we can't grow 15 % a year. We don't advertise on inter city busses to try to get gang kids the right to buy our blackdown jackets instead of timberland or north face. The reason we got in the trouble in the first place is that with the cincilla, we were selling stuff to people who wanted it, but didn't need it. Whenever you're in that situation, you're a victim of the economy. And particularly if you really follow the fashion trenc
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