2min chapter

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Investing in Africa: Media

Business Daily

CHAPTER

The Impact of the International Platforms on Local Brands

Local media has more money after the Forex conversion for every dollar you bring into the country. Local brands can hardly compete with international brands due to the fact that they don't have access to as much funding investment. The middle class, the upper middle class, who have the disposable income to spend on entertainment, would demand much more than they can afford in terms of the quality of the content.

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