Case Interview Preparation & Management Consulting | Strategy | Critical Thinking cover image

587: How to build a resilient and lasting business (with Sandeep Chennakeshu)

Case Interview Preparation & Management Consulting | Strategy | Critical Thinking

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The Importance of Listening to Frontline Employees

Many years ago I used to be a partner in consulting and we were leading the corporate planning exercise for a large technology company. We asked them exactly what you said. Get each of your business unit leaders to make a list of all of the competitors or non-competitors that could disrupt your business. And then we ran focus interviews with the frontline employees. The frontline employees listed those really annoying competitors that were stealing customers at the lowest cost base.

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