3min chapter

Pioneers and Pathfinders cover image

Zach Posner

Pioneers and Pathfinders

CHAPTER

How Do You Measure Market Receptivity?

Timothy Stanley: How do you measure market receptivity to a particular idea? He says the first thing he would do is go out and talk to a few folks. "I'd bounce it off of them and they can react in a couple of different ways" The third component that he'll say is if I come to you and I give you this concept, 'Yeah, this is a huge pain point'

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