Building a ₹1000 Cr Brand: What Every Startup Must Know | Shiv Shivakumar | FO463 Raj Shamani
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Brand extension risks and category fit
Shiv uses Pond's and other examples to show why brand credibility must map to new category attributes like taste versus smell.
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(00:00) - Intro
(03:58) - The role of a board of advisors
(09:14) - A company that flourished with the help of its board of directors
(11:55) - Why big companies are slower than small companies
(20:38) - How feedback makes you better
(27:53) - What small companies underestimate about big companies
(34:43) - Billion-dollar CEOs and their biggest fear
(38:18) - How large companies kill innovative ideas
(45:19) - Why India doesn’t have enough capital backing
(49:48) - BlackBerry & Nokia: why they vanished
(52:53) - Why large companies employ consultants
(55:10) - How young founders can beat giants
(57:05) - Three business niches
(1:00:39) - Dominating one business
(1:06:33) - Unilever: one thing that changed the market and one that failed
(1:12:15) - How to build trust in a low-trust society
(1:14:41) - Differences between Indian, American, and Chinese customers
(1:18:46) - Convincing low-income consumers to buy phones
(1:21:41) - Which sector sees maximum growth as a country develops
(1:26:24) - Outro
In today’s episode, we have Shiv Shivakumar, ex-CEO of Nokia (Emerging Markets) and PepsiCo India, to cover how startups build massive brands and why big companies struggle to keep up.
We also talk about understanding customers across India, the US, and China, and how trust, authenticity, and relevance are critical to scaling a business in a low-trust society. From building trust with new audiences to creating brands that last, Shiv shares practical insights for founders and leaders who want to win big.
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About Raj Shamani
Raj Shamani is an Entrepreneur at heart that explains his expertise in Business Content Creation & Public Speaking. He has delivered 200+ speeches in 26+ countries. Besides that, Raj is also an Angel Investor interested in crazy minds who are creating a sensation in the Fintech, FMCG, & passion economy space.
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About Figuring Out
Figuring Out Podcast is a Candid Conversations University where Raj Shamani brings raw conversations with the Top 1% in India.
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