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What Most Brands Get Wrong About Retention - Feat. CEO of Upzelo

Chew on This - Digestable DTC Content

CHAPTER

Redefining Brand Loyalty Through Consumer Values

This chapter explores the transformation of brand loyalty, focusing on the significance of first-party data and consumer values such as sustainability and charity. It emphasizes the importance of creating loyalty programs that resonate with these values to enhance customer relationships and encourage repeat purchases.

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