#368 Simon Mitchell: Creating a Strategy for Social Media
LTB Podcast
How to Create a Problem Path Exercise
So we've got this like A and B over 12, 18 months. Then what you've got to do is map what are the specific problems that prevent them getting from A to B. There's seven topics, seven days of the week. Just hit one topic once a week and just cycle through them. What you get at that point is that every post you make will have specific relevance to your ideal client or customer. So having that as the basis is a great place to start.
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