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Randy Deutsch FAIA: How to Think and Adapt like an Architect

Architecture & Engineering Business Strategies

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Data Driven Design - It's Not Marketing Calling the Architecture Team

Data driven design is an incredible opportunity for us as an industry, but also profession and organizations. I think there are pockets of what you are describing in a lot of different places. And to the extent that we can sew them together or connect the dots, i actually think we have a new model ofa organization and possibly a newmodel of a profession. The one missing ingredient for that to hapin is culture.

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