172: Charlene Li, Grow your business via disruption
The Strategy Skills Podcast: Strategy | Leadership | Critical Thinking | Problem-Solving
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Strategic Thinking
Executives need to think about who their future customers are, and what's the best way to serve them. Adobe knew that they would lose millions of dollars for two years doing this transition but did it anyway because research showed there was a big market ahead. If you're going to lose money, tell me how much money you are going to lose, and then hit that number - Wall Street wants an answer.
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