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5min chapter
Going to Market in Healthcare: B2C2B
Raising Health
IVF and COPD - What's Your Story?
Amanda, I really like what Bill said around just the part of the story. Falls and fall related injuries are top five cost for Medicare and Medicaid. We spend as much on falls as we do on cancer care. Most plans are overpaying for falls and they don't even realize it. If you know your product works and you have the data to back it up, you actually have way more leverage in these negotiations. It's also a super powerful part of how this message messaging strategy can work.
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