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677: How to Build an Income-Replacing, All Off-Market Rental Property Portfolio w/Taylor Wing

BiggerPockets Real Estate Podcast

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Building a Team of Virtual Assistants to Generate Leads

Taylor, you've got this team of virtual assistants that are helping you generate your leads and make sure that you're building a pipeline of opportunity. To track all of our leads right now, we're using follow-up bosses, our kind of CRM. And we're also using a lot of key performance metrics to kind of track what's working, what's not, what should we cut? We've cut some things like different Facebook ads sites that we've been using just based on how much we're paying and what are we getting back. But if there's any opportunities that pop up on the market and the market is shifting, it's something I'll definitely look into in the future

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