"I don't think people seem not to understand this, at least on social media," she says. "We have to be willing to say like, okay, there's a, and people did that for me too." Shmuley Boteach: You can try to shame people out of their bad beliefs, but we know from psychology, all these, all the reasons that doesn't work,. Why that tends to push people who are on the other side, even deeper into it?"