i want to be playing the long game and build out a system that where ivousb making referrals, but where also receiving them as well. What derick coburn used to do was give his highest affinity consumers the ability to have a plus one with hi and wine. And i think it's very, very smart, but also human, but while being business driven. It just meas there's a smart way to do things that doesn't make people feel like they need a shower after meeting you.
The Learning Leader Show With Ryan Hawk
Episode #285: Scott Gerber - Stop Networking And Start Building Relationships That Matter
Show Notes:
- Commonalities of sustaining excellence:
- Those who surround themselves with people smarter than them
- Empathetic
- Self-aware -- And an ability to understand others
- "We are losing connection for connectivity."
- How to become a super-connector?
- "Curiosity leads to everything." -- Always be questioning...
- "Learning is the defining quality of all of it."
- How to get to the core of person to better understand where they come from and their motivations...
- "The Road Less Traveled" -- Constantly revise our maps of reality
- "The Big Short" - "It's what you think you know that's not true that gets you in trouble."
- How to answer the "What do you do?" question --
- Scott - "Try to live life purposefully"
- His nickname -- "The Pandora of Gen-Y networking"
- "Social Capital is the most important currency that we have. I'm a curator of people."
- "There is so much power to bringing amazing people together."
- Why it's bad to ask, "How can I help you?"
- "Marketers fundamentally f'd up this conversation." -- "It's become too formulaic as the next step. Instead, you should know how you can help and help. It's a bad question because it shows your thoughtless and it's part of a script. Don't do that."
- Be exceptional at making introductions -- Does it provide mutual value?
- When you become proficient at it, take it a step further... Film a short video to make the intro. Get creative.
- The gray zones -- Always ask "why?"
- "Real relationships take real time"
- How to create remarkable experiences:
- Get great people in the room -- carefully curate the guest list
- Build trust
- Exceptional atmosphere/environment
- Be very thoughtful about every tiny detail
- The YEC summit in Eden, Utah
- Create something remarkable to ensure people and things you bring together click.
- Humanize people that run the community -- Ex: The execs serve dinner to the guests, find common touch points
- "Get the intros right! Lift your guests up, brag about them in front of their peers."
- Being a connector vs being connected -- The tools
- How to build consistent referrals?
- Create events where people want to bring a guest who is not a current client but could be. The event must be exceptional. Invest heavily in this.
- Why joining The Learning Leader Circle is a good idea
- Use the "Get To Know You Document"
