This chapter explores the increasing trend of watching broadcasts with favorite personalities, citing the SpongeBob Super Bowl broadcast as an example. The speakers also discuss the impact on advertising and the influence of different companies' representation during broadcasts.
Celebrities, talking cats, and bad animation, did those Big Game ads connect?
(00:21) Ricky Mulvey, Dan Boyd and Deidre Woollard discuss:
- What brands are looking for from a major spend.
- The increasing bifurcation of the watching experience.
- If it takes more than a celebrity or three to make a great ad.
(19:11) Mary Long and Rick Munarriz compare Match and Bumble and break down the prospects for these two publicly traded matchmakers.
Companies discussed: PARA, DIS, PDD, MTCH, BMBL, ETSY, VZ, CGSP, RDFN, MNST
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Host: Deidre Woollard
Guests: Ricky Mulvey, Dan Boyd, Mary Long, Rick Munarriz
Producer: Ricky Mulvey
Engineers: Dan Boyd, Rick Engdahl
Learn more about your ad choices. Visit megaphone.fm/adchoices