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Downsell Your Upsell | Ep 379
The Game w/ Alex Hormozi
Why You're Making a Mistake in Selling a Continuity Program
If you have a defined in program on the front end, what you'll be able to do is sell more easily because people don't want a membership or recurring service. So one, it's an easier sale. Number two is that you actually are able to acquire more customers this way as you have cash flow from this higher price point to spend more on marketing. People will always notice the cash flow more than they will weigh the price.
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