Guide To Picking A CRM
The Digital Marketing Podcast
Introduction
A CRM is where you store your customer data. Most of them will go beyond just storing a bit of data. It really impacts your ability to do decent marketing, because without it, you can do stuff but you don't know much about your target audience. The more first party data you can collect directly through your website about your audience, the more power you've got basically to do good and effective and personalized marketing.
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