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Kia's China N.E.B. Strategy
Kia announced their China N.E.B. strategy in 2023, but it looks like it's for the foreign legacies. Kudos to Kia to still give me up, the EV5 concept will be the perfect vehicle for the Chinese market and then launching it in China first. Maybe they'll turn the corner. I think it would be tough because you and I know that there's likely other things in play here as well.