4min chapter

Founders cover image

#271 Vannevar Bush (Engineer of the American Century)

Founders

CHAPTER

Is Your Reputation Persuasive?

The more familiar you can make somebody with your company and your brand, the more likely they are to purchase whatever it is if that service fits them. David Ogilvy said advertising should be treated as a production cost, not a selling cost. The companies that didn't cut their ad spend during these recessions had in the recovery captured the most market share. Make sure you stick around to the end of this episode to quote from Warren Buffett about buying businesses from founders.

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